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Ethnicity Append
Identify and target the ethnicity of individuals in your direct marketing campaigns.
Segmenting your database by ethnic origin is a successful targeting strategy employed by many direct marketers. With Cleanlist's Ethnicity Append service, it is easy and inexpensive to add ethnic origin to the names on your file with a precision you can count on.
Cleanlist maintains one of the world's largest and most accurate ethnic origin coding databases containing over 1 million surnames. The source data is licensed from one of North America's leading ethnic-based research firms and has been tested extensively by Cleanlist and our clients. You can count on the results being accurate and complete.
For each name on your list, Cleanlist will append both a primary and secondary ethnic origin. For example:
| European - Balkans | Croatia |
| Celtic - Celtic | Ireland |
| European - Eastern Europe | Russia |
Delivery Options
Benefits
- Ability to target different offers and communications to specific ethnic sub-groups.
- Ability to model customer profitability based on ethnic origin.
- Select from prospect databases by ethnicity.
Match Rates
Typically over 80%, depending on the accuracy and completeness of the input database.
Match Rate Factors
- Accuracy and completeness of the surname data submitted
Related Services
Turn names and addresses into actionable customer intelligence with our Demographic Append bundle and, for even more personalized marketing campaigns, consider our Gender Append service.
File Format Specification
*Please note that following our file format specifications is required only for our Self-Service products.
Please see our File Format Specification page for more information on required input and standard result fields.
The Ethnicity Append service also appends the following fields:
E = Ethnic Coded
- = Not Coded
Match Type
C1 = Highest Confidence Match
C2 = High Confidence Match
C3 = Moderate Confidence Match
X1 = Missing/Invalid Last Name
X5 = Other Not Matched
Group Description
Cell Description
DSF2 processing is provided by a nonexclusive licensee of the United States Postal Service. The prices for NCOALink and DPV services are not established, controlled, or approved by the United States Postal Service.
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