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DMA Mail Suppression / DMAchoice™

Remove prospects registered with DMAchoice^™ (formerly the DMA's Mail Preference Service).

Are you wasting resources on contacts that have actively opted out of receiving unsolicited direct mail? DMAchoice™ is a residential file of consumers who have contacted the Direct Marketing Association (DMA) and have asked not to receive promotional mail at home. By processing your prospect files against the Direct Marketing Association's (DMA) opt-out database, you can improve your response rates, reduce waste, and comply with the DMA's code of ethics.

DMA Mail Suppression involves matching and flagging (not deleting) your file against the following databases:

DMA Mail Preference Service / DMAchoice™
Equifax Removal List
State Driver's Privacy Protection Act (DPPA)

Matched records are marked with an indicator placed in a new field added to your record. A summary report provides you with statistical data describing your results and a record layout defines field positioning and content.

Delivery Options

Full-Service

Self-Service

API

Enterprise

Benefits

Reduce complaints by respecting individual preferences.
Improve response rates by not contacting non-responsive individuals.
Comply with the DMA's code of ethics.
Reduce environmental and financial costs associated with non-responsive mail.

Match Rates

1 - 2% Range.

Match Rate Factors

List age
List type
List demographics

Related Services

For complete file suppression accuracy it is advisable to also run the Prison Suppression and the Deceased Suppression services with your DMA Mail Suppression service.

File Format Specification

*Please note that following our file format specifications is required only for our Self-Service products.

Please see our File Format Specification page for more information on required input and standard result fields.

The DMA Mail Suppression / DMAchoice™ service also appends the following field:

Field Name

Length

Description

DMA Name Suppression

Y = DMA Suppressed

N = Not DMA Suppressed

View required input and standard result fields in our File Format Specifications.

Solutions Menu

List Cleaning Services

Address Standardization & Correction

National Change of Address (NCOA)

Locatable Address Conversion System

Delivery Sequence File (DSF^2™)

NCOA^Link™ TotalSource Enhancement

List Enhancement Services

List Suppression Services

Duplicate Elimination

DMA Mail Suppression / DMAchoice^™

Deceased Suppression

Prison Suppression

Questions?
Need a quote?

Frequently Asked Questions

Call: 1-800-454-0223

Quick Contact Form:

The following trademarks are owned by the United States Postal Service®: CASS, CASS Certified, DMM, DPV, DSF², eLOT, First-Class Mail, LACS^Link, NCOA^Link, PAVE, Post Office, Postal Service, Standard Mail, U.S. Postal Service, United States Post Office, United States Postal Service, USPS, ZIP, ZIP Code, and ZIP + 4.

DSF² processing is provided by a nonexclusive licensee of the United States Postal Service. The prices for NCOA^Link and DPV services are not established, controlled, or approved by the United States Postal Service.

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University of Toronto

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Experian Information Solutions

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