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Demographic Append
Enhance your contact list and enable segmentation with demographic profiles.
Enhance your contact list with powerful consumer statistics from Equifax, one of the largest compiled consumer databases in the market. From purchase history to demographics and lifestyles, our Consumer Enhancement Bundle leverages compiled information from over 106 million US households. The bundle contains the following enhancements:
- Length of residence
- Residence type
- Occupation
- Presence of children by age range
- Age
- Marital status
- Income
- Mail order buyer, donor, and responder status
Delivery Options
Benefits
- Increase marketing ROI by segmenting your contacts into like groups.
- Improve marketing strategies through customer base analysis.
Match Rates
75 - 95% Range.
Match Rate Factors
- List quality (structure, format)
- List type (profile, demographics)
Related Services
Improve Demographic Append match rates by also running Address Standardization & Correction and the National Change of Address (NCOALink™) service.
Add and verify telephone numbers by running Phone Number Append.
File Format Specification
*Please note that following our file format specifications is required only for our Self-Service products.
Please see our File Format Specification page for more information on required input and standard result fields.
The Demographic Append service also appends the following fields:
"-" = No Match
"Y" = Match
This column indicates the Length of Residence Code
A = 00 - 06 Months
B = 07 - 12 Months
C = 13 - 18 Months
D = 19 - 24 Months
E = In the 3rd Year
F = In the 4th Year
G = In the 5th Year
H = In the 6th Year
I = In the 7th Year
J = In the 8th Year
K = In the 9th Year
L = In the 10th Year
M = In the 11th Year
N = In the 12th Year
O = In the 13th Year
P = In the 14th Year
Q = In the 15th Year
R = In the 16th Year
S = In the 17th Year
T = In the 18th Year
U = In the 19th Year
V = 20 or more Years
This column indicates the Home Owner/Renter Code
1 = Definite Renter
2 = Probable Renter
3 = Probable Owner (any type dwelling unit)
4 = Definite Owner (any type dwelling unit)
This column indicates the Household Occupation code
10 = Professional-Technical
11 = Doctors
12 = Lawyers-Judges
13 = Teachers-Librarians
20 = Administrative-Managerial
21 = Management
22 = Proprietors
23 = Supervisors
30 = Sales-Service
40 = Clerical-White Collar
50 = Craftsman-Blue Collar
51 = Foreman
52 = Operatives
60 = Farm
61 = Unskilled
62 = Service Workers
70 = Military
80 = Student
90 = Retired
91 = Homemaker
This column indicates the Presence of Children Age 00-02
1 = Male present
2 = Female present
3 = Male and Female present
4 = Unknown gender present
5 = Male and Unknown gender present
6 = Female and Unknown gender present
7 = Male and Female and Unknown gender present
This column indicates the Presence of Children Age 03-05
1 = Male present
2 = Female present
3 = Male and Female present
4 = Unknown gender present
5 = Male and Unknown gender present
6 = Female and Unknown gender present
7 = Male and Female and Unknown gender present
This column indicates the Presence of Children Age 06-10
1 = Male present
2 = Female present
3 = Male and Female present
4 = Unknown gender present
5 = Male and Unknown gender present
6 = Female and Unknown gender present
7 = Male and Female and Unknown gender present
This column indicates the Presence of Children Age 11-15
1 = Male present
2 = Female present
3 = Male and Female present
4 = Unknown gender present
5 = Male and Unknown gender present
6 = Female and Unknown gender present
7 = Male and Female and Unknown gender present
This column indicates the Presence of Children Age 16-17
1 = Male present
2 = Female present
3 = Male and Female present
4 = Unknown gender present
5 = Male and Unknown gender present
6 = Female and Unknown gender present
7 = Male and Female and Unknown gender present
This column indicates the Marital Status
1 = HH contains at least one Married person
2 = HH contains at least one Single person
3 = HH contains both Married & Single persons
This column indicates the Narrow Income Band
1 = Less than $15,000
2 = $15,000 - $19,999
3 = $20,000 - $24,999
4 = $25,000 - $29,999
5 = $30,000 - $34,999
6 = $35,000 - $39,999
7 = $40,000 - $44,999
8 = $45,000 - $49,999
9 = $50,000 - $54,999
A = $55,999 - $59,999
B = $60,000 - $64,999
C = $65,000 - $69,999
D = $70,000 - $74,999
E = $75,000 - $79,999
F = $80,000 - $84,999
G = $85,000 - $89,999
H = $90,000 - $94,999
I = $95,000 - $99,999
J = $100,000 - $104,999
K = $105,000 - $109,999
L = $110,000 - $114,999
M = $115,000 - $119,999
N = $120,000 - $124,999
O = $125,000 - $129,999
P = $130,000 - $134,999
Q = $135,000 - $139,999
R = $140,000 - $144,999
S = $145,000 - $149,999
T = $150,000 or More
This column indicates the Age in 2-year ranges for first person in household
18 = Person's age is 18 to 19
20 = Person's age is 20 to 21
22 = Person's age is 22 to 23
24 = Person's age is 24 to 25
26 = Person's age is 26 to 27
28 = Person's age is 28 to 29
30 = Person's age is 30 to 31
32 = Person's age is 32 to 33
34 = Person's age is 34 to 35
36 = Person's age is 36 to 37
38 = Person's age is 38 to 39
40 = Person's age is 40 to 41
42 = Person's age is 42 to 43
44 = Person's age is 44 to 45
46 = Person's age is 46 to 47
48 = Person's age is 48 to 49
50 = Person's age is 50 to 51
52 = Person's age is 52 to 53
54 = Person's age is 54 to 55
56 = Person's age is 56 to 57
58 = Person's age is 58 to 59
60 = Person's age is 60 to 61
62 = Person's age is 62 to 63
64 = Person's age is 64 to 65
66 = Person's age is 66 to 67
68 = Person's age is 68 to 69
70 = Person's age is 70 to 71
72 = Person's age is 72 to 73
74 = Person's age is 74 to 75
76 = Person's age is 76 to 77
78 = Person's age is 78 to 79
80 = Person's age is 80 to 81
82 = Person's age is 82 to 83
84 = Person's age is 84 to 85
86 = Person's age is 86 to 87
88 = Person's age is 88 to 89
90 = Person's age is 90 to 91
92 = Person's age is 92 to 93
94 = Person's age is 94 to 95
96 = Person's age is 96 to 97
98 = Person's age is 98 to 99
99 = Person's age is greater than 99
This column indicates the Age in 2-year ranges for second person in household
18 = Person's age is 18 to 19
20 = Person's age is 20 to 21
22 = Person's age is 22 to 23
24 = Person's age is 24 to 25
26 = Person's age is 26 to 27
28 = Person's age is 28 to 29
30 = Person's age is 30 to 31
32 = Person's age is 32 to 33
34 = Person's age is 34 to 35
36 = Person's age is 36 to 37
38 = Person's age is 38 to 39
40 = Person's age is 40 to 41
42 = Person's age is 42 to 43
44 = Person's age is 44 to 45
46 = Person's age is 46 to 47
48 = Person's age is 48 to 49
50 = Person's age is 50 to 51
52 = Person's age is 52 to 53
54 = Person's age is 54 to 55
56 = Person's age is 56 to 57
58 = Person's age is 58 to 59
60 = Person's age is 60 to 61
62 = Person's age is 62 to 63
64 = Person's age is 64 to 65
66 = Person's age is 66 to 67
68 = Person's age is 68 to 69
70 = Person's age is 70 to 71
72 = Person's age is 72 to 73
74 = Person's age is 74 to 75
76 = Person's age is 76 to 77
78 = Person's age is 78 to 79
80 = Person's age is 80 to 81
82 = Person's age is 82 to 83
84 = Person's age is 84 to 85
86 = Person's age is 86 to 87
88 = Person's age is 88 to 89
90 = Person's age is 90 to 91
92 = Person's age is 92 to 93
94 = Person's age is 94 to 95
96 = Person's age is 96 to 97
98 = Person's age is 98 to 99
99 = Person's age is greater than 99
This column indicates the Mail Order Buyer
1 = Single Mail buyer
2 = Multiple Mail buyer
This column indicates the Mail Order Donor
1 = Single Mail donor
2 = Multiple Mail donor
This column indicates the Mail Order Responder
1 = Single Mail Respondent
2 = Multiple Mail Respondent
DSF2 processing is provided by a nonexclusive licensee of the United States Postal Service. The prices for NCOALink and DPV services are not established, controlled, or approved by the United States Postal Service.
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