Consumer Enhancement Bundle
Are you aware of the demographic patterns within your client or donor base? Now you are able to target market more effectively by enhancing your list with consumer demographics, lifestyles, and purchase histories. The true value of your list becomes apparent when you learn more about your customers. This information will help you to create more targeted communications and improve your ROI. The following information will be appended to your list:
- Length of residence
- Residence type
- Occupation
- Presence of children by age range
- Marital status
- Income
- Mail order buyer, donor, and responder status
Process:
The database is built and maintained by Equifax, a market leader in information solutions, and is compiled using 31 sources of consumer data. Updated every six weeks, the database provides the most current information on over 120 million US households. Your list is compared against the database and matches are made at the household level.
Deliverable:
Demographic data elements are appended to each of your records. A summary report indicates final results. A record layout defines field positioning and content.